Licensed Texas Tech clothing and gear

At South of the Red, we make it easy to shop for all Aggie, Longhorn and Red Raider fans. We carry items from several colleges and universities to make it easy to shop for all your favorite teams in one spot. You won't have to waste time going to three different sites and paying shipping costs at each site. Use the navagation on the left to find the fun collegiate gear and clothing!

Our huge selection of licensed collegiate gear offers unique gifts and fun gear for any fan. Whether you are looking for Texas Tech clothing or festive items for a tailgate or game day party, you will find it right here. Choose from chairs, coolers, tables, bar ware and many other items to create a party at home or at tailgate to welcome fans from Texas Tech. University apparel is for men, women, youth and children and it is all licensed. Choose from football shirts, t-shirts, sweat shirts and jackets. Our selection of Texas Tech clothing is huge, and we offer great deals on shipping. Free shipping is offered on orders over $75 dollars.

In addition to Texas Tech University apparel, we also carry numerous items to show your school pride and spirit at home or at the office. Flags, banners and wind chimes show neighbors who you are rooting for this season. Don't forget to show Red Raider pride with license plate holders and car flags. You will find all this and more at South of the Red. You are sure to find unique gift items as well as something fun for yourself, or even a pet! Shopping is secure and easy to do online. Browse by item category and then by the school to save time when shopping. We can ship to you or directly to a gift recipient.