The legend of Bevo

For every UT fan, there's a different version of how the university's mascot, Bevo, got his name. The beloved steer and his iconic name date back to the early 1900s. The legend is that a group of Aggies branded the bull with the mark "13-0" - the score of a football game in which the Aggies prevailed against UT.

Other stories give credit for the name to a popular non-alcoholic beverage produced in 1916 by Anheuser-Busch's St. Louis brewery. The near-beer's name was a mutation of the Bohemian word for beer: "pivo."

Yet another tale states that the names is derived from the word beev, which is the plural word for beef and had referred to cattle intended for slaughter. It was popular in the 1910s to tack on an "o" at the end of a name to create a nickname, and thus, Bevo would have made a fitting moniker for the UT mascot.

Whatever the origin of the name, Texans still love Bevo. To this day, university jerseys and collector's items still sport the head and horns of the longhorn. Apparel, home and garden decor and collectibles branded with the popular Bevo shape can be found in abundance at South of the Red. Our authentic Texas Longhorns merchandise is of the utmost quality and is offered to you at an affordable price. Browse our navagation to find that perfect game day gear.

It's not just the men in the house who are getting into the true team spirit. More and more women have come to appreciate sports just as much as their male counterparts, and ladies, we have you covered too. South of the Red has made it a point to offer attractive Longhorn apparel for women and adorable duds for the tots in the stands as well.Shop at this University of Texas store for everything from apparel to accessories, and more!